Still absorbing a ton of useful material from a whirlwind Social Media Weekend (#smwknd) at Columbia University.
Here are my Top 3 tips from the workshop:
LINKEDIN: Go to the advanced search, enter key words for your profession/industry and your location. See where you show up. If you aren’t on the first 3 pages, recruiters and others will never find you. Explore the profiles of people in your industry who place in those first few pages to see what they’re doing to get noticed (key words in their “headline,” skills, etc.) Then, revise your profile. – From Ronald Thomas [@Ronald_Thomas]. Plus, make sure your profile is 100 percent updated, according to LinkedIn. Otherwise, LinkedIn will not serve you up as often in search results – From Sree Sreenivisan [@sree]
BLOGS: Don’t worry about the services and mechanics (Tumblr vs. Posterous vs. WordPress). Instead, step back and ask, “Why am I blogging?” Put that short mission statement on a sticky note and attach to your computer. That’ll keep you focused. Figure out your target audience and find them online. Engage with them in their spaces. – From Liz Gumbinner [@mom101]
FACEBOOK: Journalists are seeing significant traffic spikes to their work by using Subscribe. Once you activate that, you can use Facebook settings to limit the types of people who can send you friend requests. For instance, you can set it to “Friends of Friends.” That way, you won’t get thousands of friend requests. When people who aren’t Friends of Friends search for you, they will get the option to Subscribe. This eliminates the problem of the mayor sending the City Hall beat reporter a friend request. – From Vadim Lavrusik [@lavrusik]