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Nov. 30 deadline for Kiplinger Digital Media Fellowship
Are you a journalist who would love to spend a full week immersed in learning new digital tools? If that sounds appealing, apply today for a free Kiplinger Digital Media Fellowship at The Ohio State University.
Deadline: Nov. 30. See full details on our Kiplinger Program website.
Here’s what our 25 Fellows will accomplish during a full week on campus — learning from the best in the business from across the country:
* Ramp up their social media game. Master new strategies and tools for finding sources, backgrounding people and companies, covering breaking news and engaging with your audience.
* Learn how to shoot compelling video on a smart phone.
* Overcome your fear of numbers by mastering key spreadsheet skills. Enter a new world of searchable and interactive online information that’s easier than you think.
In addition to a week of free training, Kiplinger Fellows also receive a travel stipend, hotel accommodations and most meals.
Check out this three-minute video for sights, sounds and lessons learned during the 2012 Kiplinger Fellowship:
http://www.youtube.com/watch?feature=player_embedded&v=setiaT0SaRI
Nov. 30 deadline for Kiplinger Digital Media Fellowship
Are you a journalist who would love to spend a full week immersed in learning new digital tools? If that sounds appealing, apply today for a free Kiplinger Digital Media Fellowship at The Ohio State University.
Deadline: Nov. 30. See full details on our Kiplinger Program website.
Here’s what our 25 Fellows will accomplish during a full week on campus — learning from the best in the business from across the country:
* Ramp up their social media game. Master new strategies and tools for finding sources, backgrounding people and companies, covering breaking news and engaging with your audience.
* Learn how to shoot compelling video on a smart phone.
* Overcome your fear of numbers by mastering key spreadsheet skills. Enter a new world of searchable and interactive online information that’s easier than you think.
In addition to a week of free training, Kiplinger Fellows also receive a travel stipend, hotel accommodations and most meals.
Check out this three-minute video for sights, sounds and lessons learned during the 2012 Kiplinger Fellowship:
Social media leaders from Twitter, LinkedIn, Gannett, The New York Times, ABC News and more will converge on Columbus for a two-day workshop Nov. 13-14. Full information about the Social Media Summit at Ohio State University is available on the Eventbrite registration page.
Rock stars of social media
Social media leaders from Twitter, LinkedIn, Gannett, The New York Times, ABC News and more will converge on Columbus for a two-day workshop Nov. 13-14. Full information about the Social Media Summit at Ohio State University is available on the Eventbrite registration page.
President Obama rallies the Oval
A crowd of 15,000 greeted President Obama for a rally on the Oval at The Ohio State University. The rally also featured musician will.i.am, former U.S. Senator John Glenn, U.S. Senator Sherrod Brown, Columbus Mayor Michael Coleman and others.






Prepping for the Social Media Summit
By Doug Haddix
Director, Kiplinger Program | Ohio State University
The Rock Stars of Social Media. That’s what I’ve dubbed our lineup of speakers heading to Columbus for our Social Media Summit on Nov. 13-14. Rarely do all of these industry leaders gather for one event. It promises to be a whirlwind of practical tips, strategies and resources.
Our rock stars come from Twitter, LinkedIn, ABC News, The New York Times, Gannett, Digital First Media, the Reynolds Center for Business Journalism, and the Investigative News Network. See the full schedule and online registration for the conference, which costs just $50 for both days, thanks to generous funding from the Kiplinger Foundation.
Rock stars, of course, like to party (and network). So, we’ll sponsor a happy-hour event each day for speakers and workshop participants.
Putting together a workshop of this magnitude takes a lot of partners. The Kiplinger Program is co-sponsoring the event with the Central Ohio SPJ Pro Chapter. Our SPJ friends are helping with planning, promotion, registration, photography and more.
We’ve created an OSU Summit blog, where we’ll share highlights, photos, and resources during and after the workshop. Ohio State University students and SPJ members will blog during the summit. In addition, participants will be able to post reports and photos to the blog as an experiment in crowdsourcing.
No social media event could be complete without a hashtag. Ours will be #kipcamp, a Twitter channel monitored by Kiplinger Program alums and others around the world.
We’d love to have you join us on campus. If that’s not possible, we invite you to tune in via (of course) social media.
Prepping for the Social Media Summit

By Doug Haddix
Director, Kiplinger Program | Ohio State University
The Rock Stars of Social Media. That’s what I’ve dubbed our lineup of speakers heading to Columbus for our Social Media Summit on Nov. 13-14. Rarely do all of these industry leaders gather for one event. It promises to be a whirlwind of practical tips, strategies and resources.
Our rock stars come from Twitter, LinkedIn, ABC News, The New York Times, Gannett, Digital First Media, the Reynolds Center for Business Journalism, and the Investigative News Network. See the full schedule and online registration for the conference, which costs just $50 for both days, thanks to generous funding from the Kiplinger Foundation.
Rock stars, of course, like to party (and network). So, we’ll sponsor a happy-hour event each day for speakers and workshop participants.
Obama and the Oval
The Oval at The Ohio State University is buzzing as workers prepare for a rally tomorrow featuring President Obama and musical artist will.i.am.








Cool tools to cover campaigns
By Doug Haddix
Kiplinger Program director
A new mobile app called Ad Hawk created a buzz this weekend during an IRE Election Watchdog Workshop at The Ohio State University. It’s an amazing new public service offered by the nonpartisan Sunlight Foundation in Washington, D.C.
Here’s how it works: When you hear a campaign commercial on TV, radio or the Web, open the Ad Hawk app and press a button on a retro TV logo that says “Identify this ad.” Using a short digital footprint from the recording, the app searches the Sunlight Foundation’s database. If you get a hit, the app gives you information immediately about the sponsor, money received or spent, news reports about the group or ad, and where the ad is airing.
For example, I played a YouTube video of an ad featuring Olympic athletes talking about Mitt Romney’s role in the 2002 Salt Lake City games. Ad Hawk identified the ad’s sponsor as Restore Our Future, a super PAC supporting Romney. Ad Hawk reported that Restore Our Future has raised nearly $90 million and spent more than $82 million already. All of this in less than a minute on my cellphone. The free app is available for iPhone and Android.
Sunlight’s editorial director, Bill Allison, demonstrated Ad Hawk during the IRE workshop, which attracted nearly 40 journalists and other communicators. Presentations from several speakers are available for download online at MediaFire. Check out our slideshow from the event (photos by Beth Gianforcaro, central Ohio SPJ):
Another cool Sunlight tool is called Politwoops. This fun site captures and describes tweets that politicians shared – then quickly deleted. The tweets don’t include routine typos and corrections, Allison said.
Beyond those tools, Sunlight has expanded its projects tracking influence, legislation, lobbyists and campaign cash. Check out Sunlight’s Projects page for full descriptions.
Equally impressive is the amazing array of free services offered by the Center for Responsive Politics at its Open Secrets website. The center’s money-in-politics reporter, Russ Choma, demonstrated ways to search interest groups, PACs and campaign cash. Open Secrets has added features such as Heavy Hitters, where you can see summaries for top company and individual donors.
With the Get Local! search tool, you can search campaign contributions by state or ZIP code. When I typed in my ZIP (43065), I discovered that more than $500,000 has been donated during the 2012 campaign cycle – about 11 times as much as the average ZIP code. Tabs across the top of the search results show the top contributors and recipients of the campaign cash.
For tracking bills in Congress, including a prognosis for passage, Choma recommended the GovTrack.US site.
During the presidential campaign this fall, voters actually will experience a lot of different campaigns, according to Derek Willis of The New York Times. That’s because campaigns are mining data in creative new ways to micro-target different audiences with direct mail, email and other messages. That makes coverage more challenging for reporters. “As a newsroom, we have no idea how a lot of people are experiencing the campaign,” Willis said.
For instance, a voter who has a subscription to a hunting magazine might be targeted with direct mail and robo-calls focusing on Second Amendment gun rights, while his next-door neighbor might receive separate ads based on different demographic information.
While many reporters focus on campaign contributions, Willis likes to look carefully at spending. That can offer insight into a campaign’s tactics and strategies. Where are they actually spending money? How much is going to TV vs. direct mail? What expenses look out of the ordinary?
Willis has gathered a variety of links and resources for covering campaigns on a Pinboard page.
Other speakers at the workshop included: Darrel Rowland, public affairs editor of The Columbus Dispatch; Paul Beck, Ohio State University professor; and Megan Luther, IRE training director.




